SEPTEMBER 2019

September brought a big push to complete an intensive programme of stakeholder consultations which would begin to inform a new ‘UCL London’ framework that curates, coordinates, celebrates and communicates the impact of this incredible global university and its 65,000 students & staff and 100,000 alumni dispersed across the capital city. This was delivered alongside a second brand architecture project for The Scouts.

Michael was also honoured to be one of just a handful or education marketers to be presented with a CASE Laureate Award in recognition of his volunteer leadership work across Europe and as an active member of CASE’s global board.

AUGUST 2019

A crazy month with stakeholder consultation programmes, brand narrative development and review reports galore.

We’re also excited to start a new project with The University of Hull looking at ways to enhance their global engagement strategy and international recruitment and to present a session entitled “How to Be World-Class for Student Engagement” at the CASE European Annual Conference (CEAC) education marcomms event at the ICC in Birmingham.

JULY 2019

A packed month of stakeholder consultations, student engagement review, MarComms capacity mapping, internationalisation review, media training and brand narrative development – and all in searing heat. Delighted to work with The University of Plymouth, engage new specialist education providers in the UK, and to start a new civic engagement project with UCL, sandwiched between client meetings in Oxford, Westminster, Hull, Exeter and Edinburgh.We were also delighted to be announced on the shortlist for the Chartered Institute of Public Relations‘ Outstanding Independent Practice in its 2019 Pride North East awards. The winners will be announced at an industry dinner in December.

JUNE 2019

Our relationship with UCL, which retained its position in the World Top 10 universities the month, continues with a sixth University-wide review and positioning project in line with its ambitious 2034 strategic plan. Elsewhere in the Higher Education sector, Brand & Reputation – alongside Communications Management – has been announced as exclusive partners with IHE (Independent HE) the mission group which supports over 40 myriad independent institutions, specialist colleges and private providers in an ever-diverse higher ed marketplace.

There has also been an exciting new brand advisory piece with an independent pharmaceutical firm with international ambitions…

MAY 2019

‘Be prepared’ was the motto for May after securing an exciting brand positioning project for a unique new heritage and museum offer for the UK branch of The Scouts.

Developing a new narrative to engage supporters for the first official UK museum of Scouting which would curate a collection of stories and c.250,000 objects is a fascinating challenge this summer and one that is “knot” to be taken lightly… See for yourself here