AUGUST 2022

As the summer draws to a close, a look back at the month of August once again evokes a sense of pride and achievement at another packed month of global travel and exciting projects.

The month culminated in 3-days at the CASE Europe Annual Conference in Glasgow, a gathering of more than 800 education advancement professionals from across the globe.

Our CEO Michael, and our Associates Emma and Karen, delivered a number of keynote sessions to provide some insight into our work across the education sector in brand narrative development, student engagement, events management, donor engagement, and more – in partnership with some brilliant universities, schools, and charities.

Brand & Reputation was the main sponsor of the MarComms track at the conference and hosted many existing and future clients at our stand in the exhibition hall (see pic). Looking forward to picking-up these conversations with a flurry of new projects in the UK, Ireland, Holland, and Spain in 2022-23!

JULY 2022

With client and CASE leadership work planned in London, Washington DC, and Chicago, July heated up quickly.

Work in Chicago included the presentation of a new membership pricing strategy for CASE followed by a keynote speaking opportunity to the annual CASE Summit of leaders in educational advancement on ‘the power of brand’ which explored the brand conviction demonstrated by some of the most powerful & creative brands in the consumer and technology sectors today.

Two projects with the University of Plymouth, one with Bournemouth University, and a comms benchmarking exercise with Stanford University ensured a red-hot month once again.

JUNE 2022

The busiest month on record for our record-breaking firm with long days of meetings, conferences, and dinners in London, Glasgow, Manchester, and Washington DC; intensive programmes of interviews; some important (but ever difficult and stressful) restructuring work with clients; and new work now underway with market & engagement plans to highlight some incredible, niche research clusters at Bournemouth University; and a new international brand review with Johns Hopkins.

Michael also presented at the CASE Student Communications Conference in London (pictured) to a sold-out room; ahead of a summer of international conference and teaching commitments – followed by supporting important discussions in the education sector with the CASE Universities Marketing Forum (UMF)

MAY 2022

And 2022 continues to fly-by at pace as we head into June, Jubilee celebrations, and jam-packed calendars.

May saw new projects agreed with the University of Plymouth and Bournemouth University, presentations to members of theIndependent Higher Education network, planning meetings at the University of Oxford, and advisory work and crisis communications training with Universities UK and the NHS – all alongside continued work leading the evolving, global ‘Membership Marketing & Communications’ division at CASE.

Michael also had another thought leadership piece published as a 3-page feature in a national Directors’ magazine (see pic or read it here). The article explores the contrasting communications and leadership styles of world nations in their response to the COVID pandemic.

APRIL 2022

After significant international travel in March, April returned to a more typical pattern of global project meetings via video technology plus UK meetings in Glasgow, London, and Oxford. Exciting strategy review and development project work continues with ambitious university, arts, and charity clients, alongside leadership of CASE’s Membership Marketing & Communications (MMC) global division as it homes-in on year-end targets for membership engagement and growth.